GEICO Nabs a Film Grand Prix at Cannes -- With a Pre-Roll Ad

June 27, 2015

Ad Age, by Ann-Christine Diaz

In a move that may spark a welcome sea change in the snooze-worthy arena of pre-roll advertising, the Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mold-breaker in the category: a spot from Geico's "Unstoppable" campaign that dares viewers to try and stop watching ads in which "nothing" happens. The jury also bestowed the honor on a beautiful Leica film that brought life and historic weight to the challenged field of photography, while the Film Craft jurors gave the category's top prize to John Lewis' heart-tugging Christmas ad starring a boy and his pet penguin Monty.

What won:

Geico topped the Non-Television category. Its pre-roll, "Family," created by The Martin Agency and directed by Park Pictures' Terri Timely, put a hilarious twist on the typically boring genre and features a family sitting at the dinner table with the Geico logo plastered boldly in the middle of the frame. Seconds into the ad, a voice-over announces, "You can't skip this Geico ad because it's already over," and mid-action, the family stops, except for the dog, who proceeds to devour every bit of food on the table. Although nothing much happens beyond that, the ad gets progressively funnier since it's blatantly obvious that the actors in the scene are simply holding their poses as the dog carries on. (See long version here, ironically, following a pre-roll.)

Continue to Ad Age.

Posted By: The Martin Agency

Andy Azula Named ECD

June 19, 2015

Today, we announced that Andy Azula has been promoted to ECD.

During his 10 years at Martin, Andy has led the creative on several accounts such as UPS, Pizza Hut, Manpower Group, Experian, Exxon, Kraft and most recently Microsoft.

While working on UPS, Andy became part of its advertising campaign as the "Whiteboard Guy" and appeared in over 50 television commercials.

Congrats, Andy!

Posted By: The Martin Agency

GEICO sweeps top honors in Keynote's Mobile Insurance Scorecard

June 19, 2015

WASHINGTON, D.C., June 19, 2015 – GEICO continues to dominate the auto insurance industry's mobile business sector. The company has achieved the top overall ranking in Keynote's Q2 2015 Mobile Insurance Scorecard.

GEICO earned the top score in all four Scorecard Categories (functionality, ease of use, privacy and security and quality and availability) and both Mobile Modes (mobile web and apps for iPhone and Android). The high marks led Keynote to state, "GEICO clearly dominates the market in the delivery of auto and other insurance products through the mobile channel."

"Keynote's Mobile Insurance Scorecard's top ranking is a huge accomplishment for us. It reflects our commitment to deliver the best mobile experience for our customers," said Pete Meoli, GEICO director of mobile and digital experience. "Our associates are driving innovation in the mobile app arena by transforming the way we interact with consumers."

With a focus on highlighting delivery through mobile devices, Keynote's Mobile Insurance Scorecard is a best practices competitive benchmarking analysis that provides an annual ranking of the top 12 U.S. auto insurance carriers' mobile delivery capabilities.

The Scorecard reviewed approximately 100 criteria across mobile web and mobile app channels to benchmark how well insurance carriers' digital channels meet the needs of their customers, as measured against industry best practices.

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About Keynote

Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world's largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as "One of the Best 100 Companies in America."

About Keynote's Mobile Insurance Scorecard

In its inaugural year, Keynote's Mobile Insurance Scorecard is an annual industry-specific Scorecard that uses a framework of expert-determined criteria to benchmark how well firms' digital channels meet the needs of their customers as measured against best practices. Criteria are grouped by Mobile Mode (Mobile Web and Mobile Apps) and functional "Categories" (Functionality, Ease of Use, Privacy & Security, Quality & Availability) to help firms identify the strengths and competitive gaps in specific areas of their mobile delivery.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers and insures more than 22 million vehicles (auto & cycle).

GEICO's online service center helps policyholders take care of policy sales, policy changes and claims reporting, and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.

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Posted By: The Martin Agency

Clap to Play This Cute Congratulatory Video for Benjamin Moore

June 09, 2015

Creativity, Editor's Pick

The Martin Agency decided to congratulate client Benjamin Moore for its Product of the Year wins for its Natura and Garage Guard products, at the recent awards honoring product innovation So, it made this cute victory video featuring celebrating dinsoaurs, eagles, pigs, lions and more -- but you have to clap hard to make the online video play.

Continue to Creativity.

Posted By: The Martin Agency

Insight & Strategy: The Unskippable Pre-roll

June 05, 2015

Posted By: The Martin Agency

Martin Names First ECD of NY Office

June 04, 2015

Richmond, Virginia – June 4, 2015 – The Martin Agency announced today that James Robinson is joining the agency’s growing global micro-network as ECD of Martin New York.

Robinson moves from 215 McCann, where he was co-CCO. He joined 215 McCann in 2011 as creative director on Xbox, rising to ECD and ultimately co-CCO. Under his tenure the agency became agency of record for Pandora, Annie’s Homegrown, and Workday while expanding its Xbox portfolio to include digital responsibilities for the brand. Martin and 215 McCann are both part of IPG’s McCann Worldgroup.

“James is a huge addition to the agency’s creative leadership,” says Joe Alexander, chief creative officer. “I don’t know how many times I’ve seen his work for Xbox and said “Damn, I wish I’d done that.” He has a proven track-record building a creative agency start–up. Oh, and he’s a pretty great guy, too.”

In addition to awards from the One Show and Cannes, Robinson’s work has been recognized by the Webbys and was a winner of TED’s “Ads Worth Spreading.” The campaign he helped create for the Meth Project was cited by the White House as one of the most effective anti-drug programs of all time.

“I am honored and excited to be joining an agency whose work and culture I have admired for so long,” said Robinson. “I can't wait to get started.”

“James will be a catalyst for continued growth for Martin New York and we’re thrilled to have his creative and entrepreneurial firepower on our team,” said Matt Williams, CEO.

Posted By: The Martin Agency