Martin Designers Create Game Of Thrones "Agency"

July 13, 2017

Westeros’s Top Design Agency Offers Case Studies On “Game Of Thrones” Houses

Fast Company | Dan Solomon 

WHAT:, a website that purports to be from the leading agency in Westeros (with an office in Essos, across the Narrow Sea, of course).

WHO: The Game of Thrones tribute project is a lark from Alex Zamiar and Jonathan Richman of the Martin Agency, with strategy and design help from Gigi Jordan and Matt Wojtysiak.

WHY WE CARE: With six seasons and approximately 10,000,000 thinkpieces behind us, it’s hard to imagine that there’s anything new to do with Game of Thrones–but Westeros Design is downright novel even for the most obsessed-over fantasy world this side of Middle Earth. Written as a series of in-world case studies from the firm that ostensibly designed the banners for Houses Stark, Lannister, Targaryen, Bolton, and Arryn–as well as the Titan of Braavos and the sigil of Lord Baelish–the site is surprisingly deep in its content, and a perfect example of the sort of agency-speak that is downright hilarious to imagine in a fantasy world.

“When you can ride, tame and give birth to dragons, it’s fairly obvious how you should direct your brand look and feel. So most of our work was done. But, when House Targaryen came to us there was one major problem hurting their public perception: no dragons. They had been extinct for several hundred years. In our opinion, all the flaxen hair and banners in the world couldn’t come close to doing what a terrifying giant fire-breathing killing machine could do for both brand recall and conversion.”

Every page of the site is fully in-character (visit “location” to see that they’re on the northwest side of King’s Landing, and don’t skip the “our team” page to meet the Dothraki head of new client acquisitions), which just proves that Zamiar and Richman seem to take their Game of Thrones fandom every bit as seriously as you do.DS

Continue to Fast Company.

Posted By: The Martin Agency

So Much Sandwich in Ad Age

July 10, 2017

Footlongs Go on ... and on ... and on in Subway's New Campaign

By . Published on July 10, 2017.

Subway is playing up and playing on the size of its Footlongs in a new campaign from The Martin Agency, the shop's first work for the chain.

The campaign, which the agency did on a project basis, features a new tagline, "So much sandwich."

The work has a bit of a humorous tone and includes extreme closeups of the two sandwiches being sold for $6 on a limited basis, the Subway Club and the Sweet Onion Chicken Teriyaki. (Yes, Footlongs are now $6 when they're on promotion and have been for some time, even if the $5 Footlongs of the once-ubiquitous jingle still pop into your head.)

Link to full article.

Posted By: The Martin Agency

Creativity Editor's Pick: Running of the Bulldogs

July 06, 2017

Man Gets Caught in a Bulldog Stampede in Latest Funny Geico Ad

Marketer Gives Spain's Annual Brutal Tradition an Adorable Makeover

By Ann-Christine Diaz. Published on Jul 06, 2017

Geico and The Martin Agency take advantage of Spain's annual Running of the Bulls Festival, which kicked off today, to debut its latest ad from the "It's Not Surprising" campaign.

In it, a man apparently partaking in the tradition becomes "that guy" who stumbles and falls to the ground, waiting to be crushed by the incoming bovine stampede. But as the creatures make their way 'round the bend, turns out they're of a gentler, kinder and more face-licking species. "The running of the bulldogs? Surprising," the voiceover says. What's not surprising? Money the customers save through Geico, of course.

Continue to Creativity.

Posted By: The Martin Agency

New GEICO Campaign Featuring Boyz II Men on MediaPost

June 13, 2017

For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good


Following in the footsteps of Salt-N-Pepa, Little Richard, Charo and Gladys Knight’s The Pips, Geico has delved into the world of music nostalgia to showcase celebrities who have experienced the heights of popularity but are due for an impactful comeback among a new and younger demographic.

The insurance firm this week breaks a multi-media campaign starring Boyz II Men, a group formed in Philadelphia in the late 1980s, who are multi-Grammy winners with 11 albums to their credit.

The “It’s What You Do” campaign features the trio of Nathan Morris, Shawn Stockman and Wanya Morris, seen here as conduits of bad news, but with a twist: When they sing dreadful news, it goes down like a spoonful of sugar.

Link to full article.

Posted By: The Martin Agency

Two Martin Campaigns Make Adweek's Pre Cannes List

June 12, 2017

Adweek named the "25 Brilliant Ad Campaigns That Will Win Lions in Cannes" today and featured two from Martin: Donate Life, “The World’s Biggest Asshole” & GEICO, "Condensed Ads". 

Donate Life, “The World’s Biggest Asshole” Agency: The Martin Agency, Richmond, Va.

Can even the most wretched person be redeemed? They can if they’re Coleman F. Sweeney, a horrible human being through most of Donate Life’s three-minute spot who ends up saving lives, upon his untimely death, by being an organ donor. A great counterintuitive idea from Martin, brought to life expertly by actor Thomas Jane.

Geico, “Condensed Ads” The Martin Agency, Richmond, Va.

Geico has been entertainingly hacking the lowly YouTube preroll ad ever since “Unskippable,” the celebrated 2015 campaign that won the Film Grand Prix and Adweek’s Ad of the Year award that year. This year’s installment—ads that get crushed so you don’t have to watch them—worked so well, they aired on TV too.

Link to full article.

Posted By: The Martin Agency

Adweek Creative 100: Ken Marcus & Sean Riley

June 12, 2017

Congrats to Ken Marcus and Sean Riley for being named to Adweek's Creative 100. Way to go, guys! 

Check out the full list here.

Ken Marcus and Sean Riley
Senior Copywriter and Creative Director, The Martin Agency

Marcus and Riley are the creators you don’t know of the Geico work you know so well—the “It’s Not Surprising” and “It’s What You Do” campaigns, which recently helped the insurer have its best year ever in new policies.

“It’s one thing to do award-winning work. But it’s pretty awesome when you can do recognized, national work that really moves the needle for clients,” says Marcus. “It’s weird when it all works the way it’s supposed to.”

“Keeping the campaign fresh is a priority because it runs everywhere and people are going view it multiple times,” adds Riley. “It can be intimidating, but here’s nothing better than sitting in a bar or movie and seeing people laugh at our silly jokes.”

Marcus values advertising that’s simple yet unexpected. “Particularly visually,” he says. “In this day and age, when most folks absorb their media by scrolling or skimming through, we need to be as visually surprising as possible. Something has to really stop them in their tracks before they’ll pay attention. Also, I loathe overthinking. Paralysis by analysis. It’s the death of fun, spontaneous ideas in our business. I really pride myself on ‘underthinking.'”

Riley’s approach is to be open to any and all ideas in the beginning. “Throwing around as much stuff as possible, having fun, and trying not to overthink,” he says. “Always with the goal of getting past the mundane and finding a surprising twist. Then when it’s time to edit, be the cold-hearted bastard the advertising world desperately needs you to be.”

Posted By: The Martin Agency