GEICO’s Hump Day Featured on Mad Money

July 24, 2014

Michael Roth, IPG’s CEO, spotlighted both Hump Day and The Martin Agency in his interview with Jim Cramer on Tuesday.

Posted By: The Martin Agency

Adweek Ad of the Day: New Hanes Spot Featuring Michael Jordan

July 24, 2014

Adweek's Ad of the Day: Michael Jordan Is Back for Hanes.

Posted By: The Martin Agency

FWA Site and Mobile of the Day: Design by What Matters

July 22, 2014

FWA features Benjamin Moore’s interactive web experience, Design by What Matters, as both Site of the Day and Mobile Site of the Day.

Posted By: The Martin Agency

Cannes Rosé Report

June 30, 2014

Volume One

Name: Chateau Rasque, Cuveé Alexandra, Cotes de Provence 2013

Location: Restaurant Bacon, Cap d'Antibes

Color: Coral

Bouquet: Melon, grapefruit, potpourri

Mouthfeel: Crisp, light, subtle, not overly fruit-laden

Finish: Brief but pleasant.

Server's Name: Hector

Volume 2

Name: Chateau de Selle "Domaines Ott," Cotes de Provence

Location: Carlton Hotel, Cannes

Color: Between yellow and pink.

Bouquet: Papaya, lemongrass, digital strategists

Mouthfeel: Seductive, cedary

Finish: Warmer, especially the bottom 1cm which I forgot about until we were about to leave

Server's name: Alonso

Volume 3

Name: Whispering Angel, au milieu des stratéges, Cotes de Provence 2013

Location: Carlton Hotel, Cannes

Color: Chinook salmon

Bouquet: Vinegar, water

Mouthfeel: I'd rather not say

Finish: Couldn't arrive soon enough

Server's name: Gregor

Volume 4

Name: Evian, Eau mineralle naturelle, 2014

Location: TMA apartment, Square Merrimeé, Cannes

Color: Nearly clear. Really clear. Diamond-like.

Bouquet: Trace minerals

Mouthfeel: Cold, watery

Finish: I think this might be water

Server's name: Ian Davidson

Posted By: The Martin Agency

FWA Site of the Day: Same Days Forever

June 24, 2014

The music video for J. Roddy Walston & The Business' "Same Days" explores human experience in all its weirdness. The interactive site reinforces this idea and makes sure you never watch the same film twice. On June 24, FWA named Same Days Forever their site of the day.

Credits: Hue&Cry The Martin Agency Running With Scissors New Object

Posted By: The Martin Agency

We Are All Human, After All.

June 24, 2014

I could write pages upon pages of all of the valuable information I learned this past week during my time in Cannes at the Young Account Executive Academy, but there’s one thing that I’d prefer to focus on which really resonated with me. Generosity of spirit. Our Academy Dean, Kevin Allen, reminded us that true leadership is generosity of spirit. When you reach a certain point in your career you become dinner table conversation. People will go home and talk about how you made them feel and it is up to you to control whether or not those conversations are positive or negative. This doesn’t mean that managers should constantly be petting egos and only teaching through positive reinforcement, but rather it’s about forming a relationship beyond client calls, budget conversations and production meetings. It’s about discovering what actually motivates someone and learning their hidden agenda to truly empower them and help them grow. People are much more inclined to do good work for people they care about (obviously this isn’t new information, but it’s shocking how quickly it’s forgotten.) Having this ability will create stronger teams and more powerful work. We can all learn to apply natural gifts for human empathy and therefore have the ability to sense what is in the heart of consumers. When you create a profound human bond you’ll win every time, whether it is in a pitch, a meeting with your creative director or everyday life. It’s a human game and one we shouldn’t forget. After all, we are all human.

My team won! The prize? A Canned Lion, of course

The team giving our final presentation to the Facebook clients.

Posted By: The Martin Agency