Since 1994, we have worked with the JFK Library to promote the legacy of the Kennedy Presidency. Through recreating the landing on the moon to helping viewers relive the Cuban Missile Crisis 50 years later, we’ve been able to keep the legacy of Kennedy’s Presidency relevant by mixing history with current technology.

Results: In 2009, “We Choose the Moon” was FWA’s Site of the Year and “Clouds Over Cuba” won 11 Cannes Lions and an Emmy in 2014. Most importantly, though, since partnering with the museum more than 20 years ago, attendance rates for the museum are still on the rise.

Clouds Over Cuba

To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, combining elements of a traditional documentary with an interactive experience. The site,, lays out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and audio recordings. We also filmed a fictional “what if” scenario, allowing users to access a heartbreaking short film that takes place in an alternate 2012, a world in which the Crisis escalated into nuclear war 50 years prior.