Since 2001, we’ve worked with Hanes to reinforce its position as the number one underwear brand in America, creating everything from TV campaigns with Michael Jordan to shirts made of kittens.

Results: Hanes was the fastest growing brand in the apparel category in 2014 and currently, nearly nine out of 10 U.S. homes now have Hanes products.

ComfortBlend

To promote Hanes' new ComfortBlend T-shirts and underwear, we not only enlisted help from Michael Jordan, but also from a litter of fluffy kittens. ComfortBlend is Hanes' softest T-shirts ever — even softer than kittens.