In September of 2010, TracFone Wireless, the largest pre-paid wireless company in the U.S., asked us to handle the mass media launch of their new Straight Talk brand. After what proved to be the most successful introduction of any wireless phone brand, we were asked to relaunch TracFone’s NET10 brand.

Feel Richer

Most people open their monthly phone bill and feel like they’re being robbed. But when StraightTalk's pre-paid cell phone plans cut your bill in half, you can't help but feel richer.