Since 2001, we’ve worked with Hanes to reinforce its position as the number one underwear brand in America, creating everything from TV campaigns with Michael Jordan to shirts made of kittens.

Results: Hanes was the fastest growing brand in the apparel category in 2014 and currently, nearly nine out of 10 U.S. homes now have Hanes products.

Follow That Sock

There are two simple truths about Hanes socks. They’re comfortable and they tend to get lost. Partnering with Hornet Films, we designed the characters with actual Hanes socks and an entire experience where users could track their progress and view a photo journal of the family’s adventures at Walt Disney World Resort as they hunt for the mischievous missing sock, Edwin.