Today, we live in a world where more and more people recognize that bigger, isn’t always better. So when Tic Tac approached us in 2014, we sought to harness the power of this iconic little mint and turn it into our rallying cry – Go Little.

Go Little

Little is mighty and surprising. It's built on little blips of happy, little flashes of inspiration, little moments of fun. And when you add all these things up, little is not little at all. Little is big.

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