U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, partnering with ExxonMobil in 2012, we created a multifaceted campaign that positioned the brand as a vocal contributor to this important topic.

Results: The "Lets Solve This" campaign not only informed the American public on the challenges that lie ahead, but inspired 71% of Opinion Leaders to take part in solving our nation's education crisis.

Let’s Solve This

U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, together with ExxonMobil, we created a multifaceted campaign with a singular call to action: Let's Solve This. Positioning ExxonMobil as a vocal contributor to this important topic, this campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, we can solve this.