In the months before the Emmy ballots are mailed to members of the nominating committee, networks usually promote their shows the same way: with billboards, print ads and direct mail that feature the shows’ stars, a clever headline and the line “For Your Consideration.” In 2014, we worked with AMC to create a campaign designed to break through the sea of sameness to promote the critically acclaimed drama, Mad Men.

Mad Men For Your Consideration

In 2014, with Emmy nominations around the corner, we partnered with AMC to create a campaign for Mad Men that could break through the sea of “For Your Consideration” sameness. It’s a vintage campaign that would make the show’s agency, Sterling Cooper Draper Pryce, proud. We think so at least.

Results: Mad Men won four Emmy nominations that year, including Outstanding Drama Series.