In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).

Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?

Rhetorical Questions

Could switching to GEICO really save you 15% or more on car insurance? Was Abe Lincoln honest? Is one bird in the hand worth two in the bush? Or do woodchucks chuck wood? We’re guessing you already know the answer.