Since 2001, we’ve worked with Hanes to reinforce its position as the number one underwear brand in America, creating everything from TV campaigns with Michael Jordan to shirts made of kittens.

Results: Hanes was the fastest growing brand in the apparel category in 2014 and currently, nearly nine out of 10 U.S. homes now have Hanes products.


When you think you smell, you take a Smellfie. With the all-new FreshIQ™ advanced odor protection technology, Hanes wants to end the Smellfie™. Because this thing we've all done... doesn't need to be a thing.