Good & Tough

We pride ourselves on creating and living by a culture of good and tough. We’re good to each other and tough on the work. Good means respect, joy, love. Tough means pushing, reaching and never settling. There are lots of companies that are good, and there are some that are just plain tough. We are one of the few that are both.

Who We Are

We are over 500 employees from 23 countries. We are creatives, UX planners and number crunchers. We are yogis, mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Our goals are not just about dollar signs or awards for our shelf (though we like those, too). Our real goal is to help clients find and tap into new energy for their brands.

What We Do

We are a full-service agency with unified capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers. And from OREO to Walmart, UPS to GEICO, we’ve created new energy for brands across industries. Below are just a few of our unique capabilities and partnerships that allow us to do so.

Design

An eclectic group fueled by collaboration that uses visual storytelling to challenge traditional design categories. From technological designs for Fortune 100 companies to street postings for soft drinks and bands, the design team is devoted to serving up visual diversity.

Digital

Full Digital Studio, offering UX and visual design, digital advertising, site development and maintenance and mobile app development.

Hue&Cry

(Agency Partner) A creative service and production company that offers a broad range of capabilities, including concept development, design, 2D, 3D, cel, character and stop motion animation.

Media

In house, full-service media department, offering comms planning, audience research, channel budget allocation, local broadcast buying, national and local print buying, digital and mobile display/video, SEM, and KPI development and measurement.

Running with Scissors

High-quality post-production service and a creative atmosphere, offering offline (Final Cut, AVID, Premiere), remote HD color correction w/Co.3 & The Mill, as well as online and visual effects (Flame/Smoke).

Social

Fully managed social solutions, including day-to-day community management, a social newsroom, content strategy and development, social CRM and social analytics.

Executive Leadership

Kristen Cavallo

Chief Executive Officer

Kristen Cavallo

Chief Executive Officer

Kristen’s goal with her two kids is to have more stamps in their passports than candles on their birthday cakes. They’ve already visited six continents together and the seventh is planned for 2018.

And considering she recently returned to be the first female CEO in the 52-year history of The Martin Agency, it’s no big surprise that she’s a fan of going places. 

Prior to returning to Martin, she helped MullenLowe's flagship office grow 106% in six years and garnered attention for clients including American Greetings, Hyatt, Royal Caribbean, JetBlue, Century 21 and Acura. 

A fierce advocate for women in the advertising industry, Kristen has spoken at the 3% Conference, the Cannes Lions International Festival of Creativity and Hult International Business School's commencement. 

She’s a two-time winner of the Jay Chiat Award, the industry’s highest award for strategic excellence, and one of Ad Age’s Women to Watch. 

Kristen has led teams that have won Cannes Lions, an Emmy and multiple Effies, including the Grand Effie for American Greetings’ “World’s Toughest Job” campaign.

But what she takes the most pride in is setting an example of resilience and possibility for her children. Whether that’s reflected in summiting Mount Kilimanjaro, getting certified to scuba in Egypt’s open water, or just trying something new, she and her family are most comfortable when they’re outside of their comfort zone.

Karen Costello

Chief Creative Officer

Karen Costello

Chief Creative Officer

As the recipient of countless industry awards, Karen repeatedly appears on top creative lists, and most notably was named #3 on Business Insider’s list of top creative women in advertising.

At Martin, Karen leads the entire creative crew plus the domestic and global creative direction for several of Mondelēz’s brands, including OREO, RITZ, GOOD THiNS, and Chips Ahoy!.

Prior to joining Martin, Karen was an executive creative director for Deutsch. She helped grow that office from 13 people to over 400 in its first few years, and was most recently leading the Target account for the past six years. During her extensive career in advertising, Karen has launched brands such as Expedia and Zillow, created iconic campaigns like the Happy California Cows and touched almost every category in marketing from cars to fashion to music. 

Karen’s greatest passion is using creativity as a driver for positive social change in the industry, and the world. She has encouraged the creation of leadership roles for women in advertising and worked to level the industry’s playing field; she has helped create more humane work environments; worked on political campaigns and built volunteer workforces to address local community needs.

A Southern California native, she is now trying to get used to all that humidity in Richmond Virginia with her husband and two kids.

Chris Mumford

President

Chris Mumford

President

For a man whose vices include cheese puffs and snoring like a freight train, Chris Mumford sure knows how to champion innovative, business-building ideas. Maybe it harkens back to his glory days as an All-American tennis player at UNC-Chapel Hill.

Chris is a competitor who refuses to lose (just ask anyone unlucky enough to sit around a poker table with him). And his efforts through the years have helped earn countless awards for his clients — from Effies to Obies; Caples to One Show Pencils; APGs to CLIOs. But it's more than awards (and winning). What motivates him is the quest to drive commerce with engaging and compelling brand stories.

Along with managing account management, “Mumford," as he is cleverly dubbed throughout the agency, leads the GEICO, American Cancer Society, Experian and World Wildlife Fund accounts while also spearheading pro bono work for the 2015 World Cycling Championships. He has an MBA from Northwestern's Kellogg School of Management and has become a tireless advocate for elevating account management in our industry.

Not bad for a self-proclaimed “uncompromising pain in the ass" who once performed “Tomorrow" from the musical Annie on-stage.

Steve Humble

Chief Operating Officer

Steve Humble

Chief Operating Officer

A neat freak who once castrated pigs as a part-time job, Steve's dashing looks and dodgeball skills are notorious throughout the agency — thankfully, as is his ability to create the most innovative and memorable communications in the world.

Steve joined the agency in 1999, and in that time has guided The Martin Agency from a print-driven shop to a TV powerhouse. Joining the company's Executive Committee in 2013, he's now playing a big part in the agency's digital conversion. In addition to managing and overseeing all aspects of the agency's production, Steve also built our production and animation facility, Running with Scissors.

Steve started his career interning at The Oprah Winfrey Show, before getting his first production job at Leo Burnett working on iconic brands — including McDonald's, Kellogg's, Kraft, Gatorade, Miller Brewing and Chevrolet.

When Steve is not working, he likes to spend his time golfing, hanging out with his three teenage boys, and pondering the irony of his relation to John Wilkes Booth.

Michael Chapman

Chief Strategy Officer

Michael Chapman

Chief Strategy Officer

What do you get when you combine a self-proclaimed contrarian, an amateur antiquarian, and a restlessly excitable personality? The answer is Michael Chapman. You also get one helluva strategic planner.

Michael has the unique ability to create ideas that transform entire businesses — not just their advertising. After helping UPS expand its U.S. business through the launch of the ‘What Can Brown Do For You?’ campaign, he took a job at McCann to lead global strategy for UPS, and helped establish one of the top three shipping and logistics companies in China. 

Since rejoining Martin in 2007, he has led the strategic global rebranding of ManpowerGroup, a Fortune 150 global leader in workforce solutions, as well as developed a one-of-a-kind strategic partnership with Deloitte Consulting, bringing business-driven insights to clients. Michael was also instrumental in creating The Kitchen, Martin’s creatively driven internship program. 

Armed with an unusual combination of graduate degrees: a Master’s in Communication from the VCU Brandcenter and an MBA from the UVA Darden School of Business, Michael doesn’t believe in “making false choices between big ideas and tangible activation.” He credits much of his department’s success to an insatiable collective curiosity, an egoless approach, and the combination of a diverse set of cross-functional strategic expertise. 

Every day Michael comes to work with the smartest, most diverse group of strategists in the business.

Every day is different. Every day a new challenge. And that’s how he likes it. 

Of course, his daughter and twin boys don’t care about any of this.

Janet White

Chief Financial Officer

Janet White

Chief Financial Officer

Janet joined Martin in 1992 as a staff accountant and has since left her mark on the agency. In addition to bringing more than 25 years of financial expertise to the table, Janet also brings a passion for the work and a respect for what's necessary to fuel creativity. In other words, she bleeds Martin red.

Prior to joining the agency, Janet worked at a startup computer company in Richmond as well as at an accounting firm in Florida, where she started her career. She graduated from East Carolina University in 1989 with a bachelor of science in accounting, passed the CPA exam in 1991 and received her master's in business administration from the University of Richmond in 1995.

In addition to her financial responsibilities at work, Janet also serves on the 4A's finance committee as well as on the executive leadership team for the Richmond Heart Ball, benefiting the American Heart Association.

In her spare time, Janet spends time with her active identical twin daughters, who swim competitively year round, and relaxes with her partner and adopted golden retrievers at Lake Gaston.

Chris Shumaker

Chief Marketing Officer

Chris Shumaker

Chief Marketing Officer

After 13 years of commuting to New York, Chris returned to The Martin Agency in September 2017 in a newly created executive management position as EVP, Chief Marketing Officer, Managing Director - Growth. 

Most recently, he served as global CMO for FCB Worldwide, a position he took in 2013 where he was the architect of the company’s new business program which resulted in winning the trust of many clients including Clorox Global, ABInBev and BMW Canada. Prior to FCB, Chris spent nine years working with two other global agency networks serving as EVP, CMO/US region for Publicis Worldwide and EVP, CMO/NA region at Grey Worldwide. Prior to those positions, from 1995 to 2004, Chris served as SVP, director of development here at Martin. Before Martin, Chris was a client at Hamilton Beach for six years, serving as head of marketing communications. 

During the course of his career, Chris has gained the unique experience of seeing business development from three different perspectives: as a client, as an agency marketing executive, and as a review consultant. It is the combination of these three career experiences over his 30+ years in the industry that gives Chris, and us, a true competitive edge.

Chris is a founding member of the 4A’s New Business Development Committee, and regularly supports the 4A’s Institute of Advanced Advertising Studies, Virginia Tech’s Marketing Department at Pamplin College of Business, and the VCU Brandcenter. He is the proud father of five children including an American Ninja Warrior competitor and when not enjoying time with his wife Carol and the family, he enjoys his Harley, dirt bike, ATV and Sea-Doo. He has a thing for adrenaline.

Danny Robinson

Chief Client Officer

Danny Robinson

Chief Client Officer

Remember when Oprah gave away 276 Pontiac G6s? Danny was a part of that brand integration that made marketing history. But then again, Danny has always thought big — maybe in part because he’s a creative director with an MBA. Danny cofounded Vigilante at a time when the idea of specialized ad agencies was a relatively new notion. He was The Martin Agency’s lead creative director on the biggest new business win in the company’s history — Walmart. And he was once voted by the Stand-Up New York Comedy Club as “one of the funniest men in advertising.”

While at Vigilante, Danny was the creative leader and writer behind award-winning campaigns for Sprint, Major League Baseball, Snapple, Heineken, Pontiac, and advertising and event business for Johnnie Walker Black Label. During Danny’s time as chief creative officer, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row and three times in the first four years of the agency’s history.

At The Martin Agency, he has applied his sharp wit and strategic mind to brands like the Alliance for Climate Protection, Pizza Hut, Hanes, Tic Tac, Chevrolet, OREO and the AMC Network. In addition to his numerous industry awards for creativity, Danny was the recipient of two ADCOLOR Awards: the 2008 Innovators Award and the 2010 One Club ADCOLOR Award for creative excellence for his body of work and service in the industry.

He attended Hampton University, where he earned his Bachelor of Science in art education, and received his Master of Business Administration from Atlanta University.

Jerry Hoak

Executive Creative Director, Managing Director

Jerry Hoak

Executive Creative Director, Managing Director

After graduating from the VCU Brandcenter, Jerry spent more than a decade in New York working at Droga5, Ogilvy and TAXI.

In his five years at Droga5, he went from art director to group creative director, leading award-winning campaigns for Prudential, Google, American Express and the New Museum.

In 2015, he was named one of Business Insider’s 24 Most Creative People in Advertising and subsequently joined Gerry Graf on the Unofficial Top 10 List of Most Relevant Jerry/Gerrys in Advertising. His Google Android online video, “Friends Furever,” became the most shared ad of all time and his Prudential campaign was featured on Freakonomics, in an episode titled “How to Make a Smart Ad.”

Jerry joined The Martin Agency in 2017 as creative lead for Benjamin Moore, KAYAK, Subway, TIAA, DoubleTree, and RITZ. In 2018, he was named ECD/Managing Partner and has been helping lead the creative department to become even faster, more collaborative and diverse. He believes the best advertising respects an audience’s time by delivering entertainment, utility and purpose.

Jerry is a childhood cancer survivor and an active board member of the Make-A-Wish Foundation. He is married with two cats and a dog named Glitter. 

Leadership

Liz Toms

Director of Business Development

Liz Toms

Director of Business Development

In her role as director of business development, Liz oversees the growth of our Richmond headquarters and New York office. In the last 18 months, she has helped grow the agency with wins such as Optimum Cable, Sabra, Kayak, Land O’Lakes and Chevy. What Liz loves most about her job is the pace at which reviews are run, the opportunity to work with the best of the best at the agency, the chase of the next great client, and helping shape each pitch's unique winning strategy.

Prior to this role, Liz focused her considerable talents as group development director on re-imagining account management and helping turn it into a hotbed of creative entrepreneurialism. During this time, she helped institutionalize a robust organic growth initiative, rebuilt the department’s learning and development efforts, revolutionized its approach to staffing, and was the engine behind a dynamic coaching and mentoring effort. 

Earlier in her career at Martin, Liz oversaw the GEICO account, serving as the account director on the business for more than four years. Under her leadership, she nurtured some of the most amazing, award-winning campaigns in GEICO’s history, driving press-worthy and pop culture storylines. The work Liz and her team did helped boost GEICO from the seventh-largest in category sales to the second-largest, with consecutive annual double-digit growth. 

When Liz first joined the agency in 2004, fresh out of New York and with seven years in the fashion industry, she managed the Hanes and Barely There accounts, applying her extensive background to the two brands. In New York, Liz created advertising campaigns for Vera Wang, Chanel, BCBG and The Limited. She worked directly with designer Calvin Klein to launch several campaigns for his global jeans and underwear collections.

Liz graduated from the University of Virginia with a double major in history and French. She enjoys traveling to unique places to study their history and is an active supporter of Hollywood Cemetery, one of our country’s oldest cemeteries. In addition, Liz is a mom to two furry felines, a second mom to her niece and nephew, and  a soon-to-be born-again fashion blogger of lizziecoleman.blogspot.com, after much encouragement from her longtime followers.

Dean Jarrett

Chief Communications Officer

Dean Jarrett

Chief Communications Officer

Sometimes unorthodox, but always entertaining, Dean is known for shredding it on the dance floor, his Southern expressions and his ability to carry on a conversation with even inanimate objects.

Dean joined the agency in 1989 as a true hybrid of the advertising and public relations communications disciplines. Trained in journalism, he serves as the national media liaison for the agency, working regularly with industry editors and reporters at The Wall Street Journal, The New York Times, USA Today, Advertising Age and Adweek, to name a few.

Outside of work, Dean is a member of the National Public Relations Committee of the American Association of Advertising Agencies; a founding member and former chairman of the board of Homeward, Richmond's Regional Response to Homelessness; and served as a board member of The Healing Place, a substance abuse recovery center in Richmond. He also loves golf, cycling and skiing.

In his time at the agency, Dean has taken on a variety of special projects, including helping the GEICO Gecko publish a book. That one, Dean would say, “made him as nervous as a long-tailed cat in a room full of rocking chairs."

Ian Davidson

Managing Director International

Ian Davidson

Managing Director International

A native of Newcastle, aka a Geordie, Ian joined the agency in 2001 after running the integrated UPS global account through the McCann network. His ability to calmly and smartly guide international brands in the global marketplace has been instrumental on numerous accounts, including ManpowerGroup, Kraft, ExxonMobil and Yum! Brands.

As we extend our reach around the world, Ian moved to Martin London as the Managing Director, International, where his responsibilities include focusing on the wider international development of The Martin Agency. And he’s pretty good at it, having worked in global management for more than 25 years.

Prior to Martin, Ian worked at McCann-Erickson London for thirteen years as one of their top international account leaders, and at Publicis for nearly seven years, working across a wide range of business categories, including Personal Care, Retail and Cosmetics with Boots, and OTC Pharmaceuticals with GSK. Ian joined our Executive Committee in 2013, as its first non U.S.-based member.

When not in the office, you will typically find Ian traveling to one of our other offices, to see a client in another country, or with his wife to see their two daughters in Newcastle and Liverpool. He also has an affinity for fast cars.