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We are a full-service agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. We’re equipped with skills and partnerships that allow us to do so. Our primary superpower lies not in a type of account, category or even a style of work.
It’s our ability to help brands impact culture in the U.S. and internationally. Period.
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Our full-service PR and cultural intelligence capability, known affectionately as “the lab,” specializes in integrated campaigns, consumer brand and product media relations, cultural newsjacking, sponsorship programming, celebrity endorsements and experiential activations.
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This team is behind brand design for Fortune 100 companies, ribbon board design for the largest football stadiums in the world, and clothing design with top fashion brands. We created the latest Express Box and truck designs for UPS, and we’re responsible for the Lady Gaga OREO Chromatica cookies and packaging. Our design team is serving up fresh, cravable eye candy.
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We have a digital strike team staffed with producers who execute some of our toughest, most complex campaigns, problem solving and pushing high-performing creative all day. They fly between 5 and 20,000 feet – from delivering clean UX and front-end visuals to dissecting complex app integrations and digital touchpoints. They’re in the metaverse with their VR goggles, testing out the physics of their latest AR filter, and immersing themselves in their ultrawide monitors pushing pixels for our biggest brands. And yes, they know how to pump out massive sets of banner ads too. You’ll be saying, “Cleared for launch” in no time.
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Motion design and animation, including concept development and design for 2D, 3D, immersive design and stop-motion animation.
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Data alone isn’t enough to plan messaging that converts users into customers. Our performance team will buckle down powerful insights with tested creative and messaging to speed beyond expectations. They drive users through ‘the funnel’ utilizing methods and platforms like CTV, DCO at scale, CRM insights, social media and influencer marketing to outperform benchmarks. Then the team races to review, iterate and fuel up for a bigger and better campaign the next time around.
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Post-production services, offline (Final Cut, Avid, Premiere), remote HD color correction, as well as online and visual effects (Flame/Smoke) — all under one roof, right here in Richmond, Virginia.
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Social media and culture are blended together 24/7 – and we’re not here to add to the noise. And that’s why our ‘always on’ social teams are rewarded specifically for cutting through. Martin’s strategists, social media managers and social-first creative partners are in constant communication with our rapid-response producers, content makers and analytics experts. The result is clever, human and in-touch messages paired with delectable visuals and vibes that will ‘take the cake.’ I’m starting to think I should quit and write food ads for a living…hmm….
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A Martin/IPG affiliated full-service creative studio, SuperJoy expertly produces photography, broadcast & long-form video, and social and digital executions to create eye-popping, thumb-stopping content. SuperJoy’s live-action and photography division can scale to shoot anywhere in the world, while their post capability combines art and science to create unparalleled high-end animation, editorial and broadcast finishing. Digital capabilities include microsites, banners and efficient social content production. All this takes place in a state-of-the-art studio with 12 fully equipped edit bays, an audio suite and all the gear and hospitality services needed to welcome teams and artists to collaborate in person or remotely.
They’re brilliant. And they serve up a mean charcuterie most afternoons.
Impact culture, impact sales.
In our world, everyday buzz equals everyday business.
And we work hard to keep the best brands at the head of the conversation by acting small, boosting consumer preference and winning hearts.
Brand list above may not be exhaustive or dynamically updated.