Ritz Plans Super Bowl Return With Fresh Creative Direction 

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Written By ADWEEK

Mondelēz keeps the spotlight on Ritz with third Super Bowl appearance

Ritz is returning to the Super Bowl for its second consecutive Big Game commercial.

The Mondelēz International snack brand will air a 30-second ad during the third quarter of Super Bowl 60 on Feb. 8, 2026. 

The spot, created by The Martin Agency and directed by Dan Opsal through production company Hungry Man, will reveal a fresh creative direction for the brand as it aims to increase its cultural relevance, said Steven Saenen, category president of savory snacking at Mondelēz.

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