GloRilla Remixes Viral Reese’s Puffs Song in “Truly Irresistible” Music Video

The cereal’s ‘Eat ‘Em Up’ track is back and bigger than ever with a video directed by AMD via Lyrical Lemonade; LBB’s Ben Conway chats to the brand and MARTIN* creatives about making a cultural moment out of the track’s revival on socials.

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MARTIN* Brings Home 10 Shorty Awards, Including Agency of the Year