‘Lovely ripple effect’: Kristen Cavallo discusses her decision to return to Martin Agency

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Written By Richmond BizSense

The third time’s a charm, albeit an unexpected one, for Kristen Cavallo, as she makes her return to The Martin Agency’s top leadership role this month. 

Cavallo announced late last week that she would be rejoining the Richmond-based ad giant and taking back the CEO seat she previously held for six years before exiting the company in 2024 and becoming executive director of the Branch Museum of Design last year. 

She is succeeding current Martin CEO Danny Robinson, who is retiring to attend an artist residency in France and pursue painting full-time. 

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Photo by Anna-Louise Cecil

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