ECD Andy Azula's Favorite UK Holiday Ads
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative directors Andy Azula, executive creative director, The Martin Agency, and John Treacy, executive creative director, Proximity London who have reviewed the Christmas ads from the UK and US respectively.
US Creative Director's Choice (from UK ads)
In the glut of emotional Christmas films reminding us that the best gifts don’t come wrapped in boxes, Heathrow’s ‘Coming Home For Christmas’ stands out. I love that this was Heathrow’s first attempt and it’s a good one. The storytelling, animation and craft are great. Every shot was well executed, without feeling gratuitous. The interaction between the actors and the animation was seamless and perfectly charming. And the music was spot on, making the whole story seem almost real. In fact, probably the most unrealistic part of this film was how easily the bears went through customs. - Andy Azula, executive creative director, The Martin Agency
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