Editor's Pick: Dine With Rana Campaign Featured on Creativity

Written By THE MARTIN AGENCY

Pasta Brand Owner Giovanni Rana Wants You to Come Dine With Him...in Italy

Consumers Can Visit His Home in Verona

By Alexandra Jardine. Published on Oct 14, 2016

These days, it's not enough for a pasta brand to seem authentically Italian. You've also got to prove it.

To that end, Giovanni Rana is kicking off a campaign in which the eponymous pasta maker is inviting people to join him for a special meal in Verona, Italy. The campaign, by The Martin Agency's New York office, includes a competition in which consumers have a chance to win a trip to one of five weekend experiences in Verona during the next year. 

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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