Geico Helps You Create Your Own Version of Europe's 'Final Countdown

Written By THE MARTIN AGENCY

Creativity-Online, By Alexandra Jardine

Geico marked the countdown to opening night of football season with another ad in its “It’s What You Do” series. This time, ’80s rock gods Europe sing their much-overplayed hit, “The Final Countdown,” as an office worker is waiting for his lunch to finish in the microwave. (Because if you’re Europe, you love final countdowns.)

Not only that, but Geico and The Martin Agency have launched an online “Countdown Generator” where you can create a personalized “countdown” with Europe as your backing singers, and send it to a friend. You can clock back to all kinds of events including weddings, parties or just the weekend.

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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