GEICO "Sleeping Beauty" on MediaPost

Written By THE MARTIN AGENCY

In Geico Ad, Sleeping Beauty Isn't Really Asleep

MediaPost | October 3, 2016 | Amy Corr

Even Sleeping Beauty needs some alone time, meaning all that slumbering might be a ruse to catch up on reality TV. In the latest "It's What You Do" ad for Geico, the spellbound princess receives a visit from a dashing prince. Sadly, his kiss does not break the powerful sleep spell that she's under... because she's not under one.

Sleeping Beauty is faking it, in an effort to binge-watch her favorite trashy reality TV show. "If you want someone to leave you alone, you pretend like you're sleeping. It's what you do." Come back later, Prince Charming. The Martin Agency created the campaign.

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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