GEICO's Avengers: Endgame Ad Shows a New Use For the Infinity Gauntlet

Written By THE MARTIN AGENCY

By Chris Baggett

The latest wielder of the powerful Infinity Gauntlet has been found, and he’s looking to perfectly balance your car insurance prices.

The iconic GEICO Gecko is featured in a new ad for the insurance company, where the mascot is passing by a theater showing Avengers: Endgame. For a moment, the Gecko envisions a world where he wields the Infinity Gauntlet and all six stones.

With the gauntlet on, the Gecko bends reality by snapping his fingers. Rather than eradicate half of all life, though, this reduces the cost of car insurance for a number of members before he sheepishly realizes it’s all in his head.

Read the full story on CBR

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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