Martin Wins Gold Effie For "World's Biggest Asshole"

Written By THE MARTIN AGENCY

Martin took home a Gold Effie last week for our work with Donate Life (World's Biggest Asshole) and was one of seven finalists for the Grand Effie honor. 

The Grand Effie winner was selected by the Grand Effie Jury just hours before Thursday’s Effie Awards ceremony in New York. Other Grand Effie finalists (the top-scoring Gold Effie winners) included:

• Be the Match and space150 for “Be the Guy”
• Seventh Generation and 72andSunny
• SimplyGo Mini and Ogilvy & Mather (with Carat London and FleishmanHillard) for “Breathless Choir”
• Lockheed Martin and McCann New York (with Momentum Worldwide, Universal McCann and Weber Shandwick) for “Field Trip to Mars”
• Donate Life America and The Martin Agency for “World’s Biggest Asshole”
• Office Depot and McCann New York (with Merkle and AGAIN Interactive) for “The Co-Worker Collection”

(via Adweek)

Congrats to all! 

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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