Awards: Yup, They Matter

Written By THE MARTIN AGENCY

Over the years, the agency has debated the merits of ad awards. Are they worth it? Do they really mean anything? Is an award winning ad more effective? There are no right or wrong answers to these questions. But here's what I believe about awards.

They matter. Just like the Oscars, Grammys and Emmys matter.

They matter because they give us a target to shoot at. They matter because they honor excellence. They matter because they motivate us. They matter because they make us feel good about what we do. And they matter, most of all, because they work better than non-award-winning ads. As an agency, we believe ads with a great big, award-winning idea behind them break through the clutter, engage more powerfully and motivate action. Think Wonderfilled, Hump Day, Statement Pieces for your Bathroom, Awesomecross, More Birthdays, Scary Good Job, The Pursuit, etc, etc.

Today, we're proud to be named one of the 10 most award-winning agencies in the world. And while a special shout out goes to the entire JFK Library team, when one team wins here, we all do.

Link to Ad Age Awards Report PDF.

Photo Credit: Mary Taylor Otañez

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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