New OpenTable Feature Will Facilitate Meet-Cutes for Solo Diners

New OpenTable Feature Will Facilitate Meet-Cutes for Solo Diners

The OpenSeat program, which allows diners to share an open seat at their table with a stranger, will launch in Virginia.

MARIA YAGODA

If you're deeply introverted, you may want to avoid reading this altogether, because this is your nightmare. OpenTable, the restaurant reservations website, has partnered with Virginia Tourism to launch a new program called OpenSeat that will pair solo diners with other solo diners who are, for whatever reason, interested in meeting someone new.

More than 30 restaurants across Virginia will participate in the program, which works like this: Solo diners making reservations on OpenTable can book their table at a participating restaurant and write "OpenSeat" in the notes section. When they arrive to eat, if another party has also put "OpenSeat" in the notes section, they will be seated at the same table. Participants will also receive a complimentary appetizer, which is not an insignificant perk.

“To paraphrase William Butler Yeats, there are no strangers, only friends we haven’t yet met,” said Caroline Potter, OpenTable’s Chief Dining Officer, in a statement. “And what better way to get to know people in the community than by sharing a delicious meal in a welcoming setting. We look forward to hearing about the connections made around the table through this program.”

Participating restaurants include some of the state's best, including Mermaid Winery in Norfolk, Little Saint in Richmond, and RockSalt in Charlottesville.

We imagine that if the Virginia program is successful, it could roll out to other states. Tinder, watch out.

If you're less interested in meeting new people and more interested in sitting quietly at your favorite seat with a book in hand, you may be more interested in another new-ish feature from OpenTable, which allows you to book your favorite seat in advance.

For a list of participating restaurants and a bit more information on the program, see here.

Read the full story on Food & Wine.

The Martin Agency

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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