Raccookin' Featured in Fast Company Round-Up

Written By THE MARTIN AGENCY

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Geico goes Raccookin’, Steph Curry and Under Armour want to make last year old news, and a PSA pitching baseball for everyone.

By: Jeff Beer

GEICO “RACCOOKIN’ PEPPERONI GARBAGE BREAD”

What: The weirdest online cooking/wildlife show ever createdWho: Geico, The Martin AgencyWhy We Care: The is a bit of a curveball because, no, raccoons have nothing to do with insurance. And yeah, the TV spot for this campaign is funny (if only because it gives us a moment to wistfully remember The Great Outdoors) but these online “cooking” shows are GOLD. There’s just nothing better than grandma’s famous dumpster pumpkin pie.

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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