Take Our Daughters and Sons to Work Day

Last month, The Martin Agency participated in the nationwide event of Take Our Daughters and Sons to Work Day. Over thirty kids filled our atrium walls to hear and see all the good & tough things their moms, dads, uncles and aunts do every day at work. After hearing about how the Mentos Spider Swiper app was invented and how much money it costs to produce a :30 second Super Bowl ad, the kids had the opportunity to try their own hands at the creative process.

This year’s national theme was “Work in Progress," which we decided to exemplify through the device of color. Throughout the day, while learning about our own constant work in progress, the kids continued to add to a giant paint-by-number. The result was a compilation of everything they had learned while here at Martin: brainstorming, copywriting, art direction, color association, media planning and production.

After celebrating a long day’s work with a giant cupcake reception, all the kids spent the rest of their time one-on-one with their moms and dads. Through this time they were able to capture an even greater picture of the behind-the-scenes magic here at the agency, and what it means to truly be a part of the Martin family.