The Best Business Cards in Advertising
Digiday, By Tanya Dua
Agencies get as creative with their business cards as they do with their pitch decks. After all, it’s all about making that solid first impression.
While some keep it simple, many are the sum of carefully chosen color palettes and stylistic fonts that evoke an agency’s personality — playful, bold, hip.
We rounded up some of the most creative in the field. Want yours to be included? Tweet it at us.
The Martin Agency
In 2014, the Martin Agency rebranded itself to reflect the diversity that each of its 543 employees brought to the table. Its business cards are at once consistent across the agency and individualized for each employee — every staffer gets an avatar reflective of their personality: a centaur, a biker dude, a guitar.
“It’s as much about their personal identity as their professional identity,” said a spokesperson for the agency.
The avatars were generated once each employee filled out a questionnaire on the agency’s microsite, said Chris Peel, creative director and lead designer of the rebrand. “The Mad Lib-like tool focused on how you spend your time, the things you can’t live without and other personal questions which helped the generator find the perfect design for you, resulting in an individual icon for each of our 500+ employees at the agency.”
