The Optimum Cat Café

Written By THE MARTIN AGENCY

Last week, our Optimum client took their effort to ‘bring you closer to the things you love’ to a whole new level. A feline level, that is.

As an extension of their latest spot Let’s Connect More: Cats, Optimum teamed up with the North Shore Animal League of America to create a real-live Cat Café in Hoboken.

For five hours a day for five days, people could come hang out and play with cats, all which were available for adoption, while accessing Optimum’s incredibly speedy wifi for free.

Throughout the event, nearly 1,000 people came out to experience The Cat Café, 11 animals were adopted, and Optimum matched a dollar to the North Shore Animal League of America for every use of the #tristatecats hashtag, totaling over one thousand dollars. Twitter alone generated 10.8MM impressions for the hashtag, and the event was covered on several news blogs, generating attention through the country.

Optimum is known for bringing you closer to a more colorful world. The Cat Café was just the beginning.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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