These 41 Women Trailblazers Are Breaking Down Barriers and Opening Up Opportunities for Others

Written By THE MARTIN AGENCY

By Sara Ivory

When Cavallo became CEO in 2017, she had her work cut out for her. A #MeToo scandal had rocked The Martin Agency, and Cavallo’s first order of business was to build a safe, diverse, equitable and welcoming environment. To help her, she brought on Costello. “I can’t tell you how lionhearted I feel locking arms with a partner who cares about the same things I do,” says Cavallo.

This dynamic duo—one of advertising’s few female leadership teams—got rid of the gender wage gap, tripled the number of new hires who are people of color, increased parental leave for fathers and created a program to help new moms transition back to work. They’re also focusing on more quotidian pivots.

The “grind of advertising, particularly in creative departments—the late nights and weekend work, long productions away from family, the ‘cliques and clubs’ and everyday injustices—those are the real issues that burn folks out and make people, particularly women, leave the industry,” says Costello. “We all have a responsibility to change what we do and how we act.”

Read the full article on Adweek

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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