US Ad of the Week: Ritz 'Life’s Rich'

Written By THE MARTIN AGENCY

22 April 2015, The Drum.

Ritz crackers are celebrated for their buttery richness in the brand’s latest spot, which has been voted by US Creative Department readers as Ad of the Week.

Called 'Life's Rich,' the spot wishes viewers to be rich with happiness instead of rolls of money rich.

It's The Martin Agency’s first for the company after winning its business last year.

In the commercial, a voice proclaims: “May you be rich. So rich, nothing is out of reach,” while a little kid reaches for a Ritz cracker covered in chocolate spread and strawberries.

The :30 second ad is the first out of the campaign, with other versions debuting next month. A print version will launch in May as well.

Continue to The Drum.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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