Wiz Khalifa Had the Cutest Grammy Moment and It’s Not Even Close

Written By THE MARTIN AGENCY

By Scott T. Sterling

The 2019 Grammys was not only the most entertaining telecast the awards show has rolled out in years, the evening’s commercials were even better than what America got from the most recent Super Bowl.

The winner of the night was rapper Wiz Khalifa and his five-year-old son, Sebastian. The dynamic duo made history earlier this month with the announcement that they are the stars of Oreo’s new “Stay Playful” campaign, which includes Khalifa releasing a song on an actual cookie.

The track, “Playful 4 Life,” is the soundtrack to the new ad campaign, which captures the hip-hop mogul making time for his son despite his hectic schedule.

Oreo released a full-length version of the track as part of the Oreo X Wiz Khalifa Limited-Edition Music Box. The set was only available yesterday as a prize for fans who logged onto the Oreo site. Watch Khalifa cue up the track on the tiny turntable below.

Read the full article on Flood Magazine.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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US Creative Work of the Week: Wiz Khalifa and son share Oreo moments
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Wiz Khalifa And His Son, Sebastian, 'Stay Playful' In Their Adorable Oreo Commercial