OREO Rewrites History with “Twist On It”

To bring OREO back to the Big Game for the first time in a decade, we imagined how much more playful the world would be if the simple twist of an OREO cookie determined every pivotal moment in history. In our retelling of “twistory,” an OREO cookie decided the fate of the cave-people, the Trojan War, “Keeping Up with the Kardashians” and more—and could even decide the future.

One thing you don’t need to twist on: heading over to vote for OREO’s commercial on the USA Today Ad Meter.


Follow the steps below to vote!

  1. Register on the Ad Meter page

  2. Rate up until 1am ET the night of the Big Game

  3. Be sure to select a rating on every single ad, or your votes won’t count


Chase Maszle, Martin Brand Communications

Maszle is part of the brand communications team at Martin, promoting coverage and heading up original content for the agency’s owned media channels.

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