Subway casts Will Arnett as your ‘SUBconscious’—inside the campaign with CMO Jeff Klein

Will Arnett has five new personalities, and they all want you to eat at Subway. The sandwich chain’s first campaign from Martin, which it named creative agency of record last month, breaks today. It features Arnett portraying the subconscious thoughts of people who know they should eat healthier but are tempted by less nutritious fast-food chains or fads like dry, crumbly protein bars.