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UPS logo in black and white

The Bodega

One drop wasn’t enough. So UPS went back to NYFW: The Shows, but this time, building up the future of Latinx fashion and small business owners.

Building the future.

One of streetwear’s most significant voices and philanthropists, Angelo Baque – Creative Director and Founder of Awake NY – created the latest collection, UPS x Awake NY.

All Profits will be donated to a college scholarship fund at the High School of Fashion Industries to support the next generation of Latinx small business owners in the fashion industry.

Person wearing a black bucket hat with blue graphics, orange tinted sunglasses, a white shirt, small gold hoop earrings, and a gold chain necklace, standing in front of a background with green plants and a colorful mural.
A young woman with dark hair in a high bun, wearing red lipstick, gold hoop earrings, and a beige UPS hoodie, standing in a grocery store aisle with shelves of canned goods, soap, and beverages in the background.
A woman with a shaved head sits in front of a fruit stand at an outdoor market, with pineapples, watermelons, red peppers, and a box of kiwi in front of her. Behind her is a colorful mural of a pineapple and a mango.
Four people taking a selfie together in front of a storefront. Two men and two women, smiling and looking at the camera.
Young man with dark skin wearing a blue graphic jacket and dark pants, standing in front of a colorful mural and watermelons.

For Angelo Baque, Community Always Comes First

At NYFW, brands look outside of fashion for collaboration opportunities

UPS rips the runway in limited edition collection for New York Fashion Week

On The Scene: Awake NY x UPS at NYFW

Every September 2022 New York Fashion Week Event Open To The Public

The Best Brands of 2022

You can shop the drop.
All orders from the
Be Unstoppable Shop proudly ship via UPS.

FULL FRAME:

Be Unstoppable

UPS stands for the unstoppable spirit of small business owners — showing up and using their platform to showcase the energy of the small business communities they serve, many of which are underrepresented.

See more work at ups.com/proudlyunstoppable