When Robin Long, one of the most beloved employees of The Martin Agency, entered a no-holds-barred war with cancer, we wanted to arm her with as much love and beauty as is humanly possible. And app-ly possible.
Take a look at how an agency-wide call for voicemails became Robin’s Egg — the first app (developed 100% in-house) that turns your voice into an original work of art.
And Robin, we miss you so much. You better get back here soon!
In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.
With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.
GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!
When Robin Long, one of the most beloved employees of The Martin Agency, entered a no-holds-barred war with cancer, we wanted to arm her with as much love and beauty as is humanly possible. And app-ly possible.
Take a look at how an agency-wide call for voicemails became Robin’s Egg — the first app (developed 100% in-house) that turns your voice into an original work of art.
And Robin, we miss you so much. You better get back here soon!
We always say people here love each other. These agency couples really mean it.
The Minneapolis Egotist gives kudos to The Martin Agency for creating something that's 'bigger than advertising' with the new iPhone app, Robin's Egg. Take a look at what the Egotist has to say and download the app here: robinseggapp.com.
FWA features Mentos' Spider Swiper app as mobile pick of the day, just as it passes the one million-download mark on iTunes! Check out what FWA has to say about Graeme Devine's new game for Mentos, and don't forget to download the app at the iTunes store.
Malcolm Venable is interviewed on gender stereotyping in advertising.
What happens when you strip your car of its branding?
John Adams talks to Smithsonian Magazine about the value behind Super Bowl advertising and success in ad-making. Adams also shares his favorite Super Bowl spot of all time.
In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.
With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.
Maxwell the Pig made his debut for GEICO as part of the company's Rhetorical Questions campaign.
This year he's back, flying through the air on a zip line to make sure that everyone knows that GEICO's mobile apps are better than ever.
Creativity magazine covered the new work and you can see the full story here.
A reflection on one of the greatest pioneers in American history.
GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!
What started as a TV spot assignment turned into something entirely different. Freakishly different, some might say.
Ah, the life of a traveling salesgecko. Niagra Falls one day, Cleveland the next. And there’s no stopping until he’s spread GEICO’s savings message all over the country.
Follow his journey on the Gecko Tracker, send him messages, ask him to come to your town — he’s at your beck and call.
One student’s take on the Martin Agency Student Workshop.
Pizza Hut has launched a contest on Facebook to find song renditions for their Super Bowl pre-game TV spot. The agency began working with Pizza Hut in 2009 and this is the first work to use crowdsourcing.
Check out the article here.
What happens when you leave dozens of markers beside a blank whiteboard?
Martin Makes a Difference gets us in the giving mood this holiday season.
There are so many easy ways to save money, you don’t need to worry about how much you pay for car insurance. You can train your pets to sing your iTunes library. Or you can entrust your child’s well-being to a bunch of robots. The possibilities really are endless.
Or you can just go to GEICO.com and watch the savings come to you. No rowing hamsters required.
The Martin Agency announced today that Dan Sutton has been named as the agency’s new director of business development. Dan officially takes on this role after serving as the interim director since April.
“Although there has been a lot of interest in this position from some amazing external candidates, I’m proud to say that the best person for the job is already doing it,” said John B. Adams, Chairman and CEO of The Martin Agency. “Dan jumped right into this position when our former business development person left and has showed great leadership and dedication in the role during the past few months. Dan has worked here long enough to have a deep understanding of our company and our culture and his previous industry experience gives him a broad perspective. I’m very happy to delete the word ‘interim’ from his title.”
Dan has been at The Martin Agency for three years, most recently serving as the account team leader on Tylenol.
Prior to Martin, Dan led the global Mac team at Apple’s graphic design and marketing communications group in California. Before serving in that role at Apple, Dan worked at Crispin Porter & Bogusky where he worked on brands including Burger King and BMW Mini. Dan also had the opportunity to work on Nike and Electronic Arts during his tenure with Wieden + Kennedy in Portland.