Martin Couples

February 12, 2016

In honor of Valentine’s Day, we thought we’d take a moment to celebrate some of Martin’s couples. Not the romantic kind, but the work kind — the partner that you might see even MORE than your actual partner.


Here are some of Martin’s most dynamic duos.



Alex Herwig, Sr. Art Director, and Andrew Maaldrink, Sr. Copywriter, "The Tallest Team"

How did you two meet?

We met in 2010 in Amsterdam on the shared patio of our former agencies. During lunch breaks all the creatives played Kubb against each other. We still play. We even brought Kubb to Richmond and organize a tournament every once in a while.

Do you have any nicknames for each other?

Alex is 6’5” and Andrew is 6’8”, so we call ourselves “The Tallest Team.”

If you’d known each other as children, would you have been friends then?

In a classroom only one kid can be the tallest. We’d have hated each other’s guts.


Dean Jarrett, Chief Communications Officer, and Carmina Drummond, Director of Logistics & Operations Management

How long have you been a “couple”?

27 years.

What’s the most annoying trait about your partner?

Carmina: He’s a big dreamer.

Dean: She thinks she’s always right.

What is your favorite thing about your partner?

Carmina: He’s a big dreamer.

Dean: She’s always right but doesn’t say ‘I told you so.’

On average, how much time do you spend with each other a day (or week)?

Carmina: Not enough :)

What is the greatest accomplishment you’ve worked on together?

Dean: Last year’s 50th Anniversary party was, according to most, our best ever. But we both have teams who thankfully make us, and the agency, always look good.



Lorri Riddle, Controller, and Janet White, Chief Financial Officer

How long have you two worked together?

10 years in April.

What is the theme song to best represent your relationship?

“Money, Money, Money!” (“For the Love of Money” — The O'Jays)

If you’d known each other as children, would you have been friends then?

Janet: Definitely. Too bad I’m almost old enough to be Lorri’s mom! Not quite, but close.

Who’s the better cook?

Lorri: I’ve never heard Janet talk about cooking anything so I think this may be me by default. Best of the worst?!

Janet: I don’t cook, so deferring to Lorri on this one.

What is your favorite thing about your partner?

Lorri: We think about things differently yet seem to be on the same page often.

Which one of you is a night owl/morning person?

Janet is definitely the night owl and Lorri is more of a morning person.



Beth Fujiura, Sr. Art Director, and Casey Hall, Sr. Copywriter (work and real-life couple)

Who’s the better cook?

Whoever gets to the vending machine first.

Do you have any nicknames for each other?

Sometimes we call each other by our first names.

Which famous dynamic duo best represents you two?

Laverne and Shirley.



Marco Worsham, Art Director, and Deric Nance, ACD

What is your favorite thing about your partner?

Marco: Deric is so buttoned-up about everything. It’s great.

What’s the most annoying trait about your partner?

Marco: Deric is so buttoned-up about everything. Makes me sick.

Which one of you is a night owl/morning person?

Deric: Marco is definitely an early riser. He wakes up around the time I go to bed.

Which famous dynamic duo best represents you two?

Joe Piscopo and Eddie Murphy on SNL as Sinatra and Stevie Wonder singing “Ebony and Ivory.”



Sandy Vargas, Senior Maintenance Technician, and Gray Jackson, Facility Maintenance Supervisor

How long have you two worked together?

4 years.

On average, how much time do you spend together a day (or week)?

At least 40 hours, but usually more.

What is your favorite thing about your partner?

Sandy: He’s very dependable and always polite.

Who's the better cook?

Gray: Sandy. He cooks a mean empanada.

What have you always wanted to do together but haven’t yet?

Go on a guided Alaskan halibut fishing trip.



Marysia Makowska, ACD, and Heather Schmitz, ACD

Have you ever almost “broken up”?

Yes. We broke up for one year. We try not to talk about it because it brings a lot of heavy feelings back. But it got pretty ugly. Marysia didn’t eat for weeks, and Heather couldn’t stop. Luckily the band’s back together and we’re sounding better than ever.

What is your favorite out-of-the-office spot to hang out at together?

Tulum, Mexico.

What have you always wanted to do together but haven’t yet?

Create a web series about two thirty-something women working in the ad biz in New York City. It’s not autobiographical whatsoever.



Bob Meagher, ACD, and Pat Wittich, Sr. Art Director

What is your favorite thing about your partner?

Bob: My favorite thing about working with Pat is that we agree with each other 100% of the time, except for when we disagree.

What is the most annoying trait about your partner?

Bob: I find it quite annoying when Pat hits me in the head with a baseball bat.

Pat: That Bob swings an axe like a girl.

Which one of you is a night owl/morning person?

Bob: Because of my insomnia and overactive bladder, I am both a night owl and morning person.

Which famous dynamic duo best represents you two?

Definitely Hall & Oates. I’m Daryl Hall but without the golden mullet and soulful pipes. And Bob’s John Oates without the bushy mustache. On second thought, we’re nothing like Hall & Oates.

What is the greatest accomplishment you’ve worked on together?

Pat: This photograph.


Posted By: The Martin Agency

FWA Site of the Day

February 10, 2016

Favorite Website Awards | FWA

Site of the Day | February 10, 2016

Winner: Fifty Years of The Martin Agency

A journey that celebrates The Martin Agency's 50th Anniversary. With a nod to exploration & curiosity, this experiential timeline highlights pivotal moments throughout the agency’s history using canvas & physics.

Continue to FWA.

Posted By: The Martin Agency

Danny Robinson Featured on B2B Nation Podcast

February 09, 2016

Group Creative Director, Danny Robinson, was a recent guest on the B2B Nation: Smarketing podcast. The series, hosted by Josh Bland, explores the latest in advertising, sales and marketing. Robinson shares his thoughts on the difference between advertising and marketing, the impact of the digital experience on consumers, and some of the greatest partnerships of all time. Check out the full podcast here.

Posted By: The Martin Agency

An Advertising Tribute to Abe Vigoda

January 29, 2016

By: Bob Meagher, SVP/Associate Creative Director

Monday Abe Vigoda died. I started getting a flurry of emails from co-workers past and present alerting me of the news. The reason was immediately obvious. Anyone who has known my work and me for some time knows that in 2007 I wrote a campaign when we were pitching an account for a product that had potential health benefits. I used Abe Vigoda as the Spokesman. This was pre Snickers. So I went to my old hard drive and found the scripts.

People magazine had mistakenly referred to Abe as being deceased in 1982. Being somewhat of a health product, I thought Abe would be the perfect spokesman. So here’s how the first script went. Unfortunately our lawyers are requiring that I disguise the name and product of the actual client. So for the purposes of this article we will refer to the product as “Health Product.”

“ABE VIGODA INTRO”

:30

OPEN ON ABE VIGODA IN A CASKET. HIS EYES ARE CLOSED.

SUPER: Abe Vigoda. 1921-2007

VO: Ladies and gentlemen, the late Abe Vigoda.

ABE OPENS HIS EYES.

ABE: I made this commercial in anticipation of my death to tell you about living a healthier lifestyle. There’s only one problem. I can’t seem to die. So we’ve decided to run this commercial now to tell you about Health Product. Health Product comes in several delicious flavors. I like strawberry. It’s packed with loads of healthy nutrients. So take my advice. Don’t smoke. Eat right. And whatever you do, take plenty of Health Product.

ABE FAKES A HEART ATTACK AND THEN CHUCKLES

ABE: Just kidding.

CUT TO PRODUCT

VO: Health Product. It works.

Now this was a nice idea at the time and all, but where I thought the campaign really took off was the three following scripts. In these, we would film the spots while Abe was still living and only air them after he actually died for real. Which was Monday. The only thing I have changed on the following scripts is the name of the product, the flavors (Thank you lawyers) and the year 2016.

“ABE VIGODA/TASTE”

:30

SUPER: Abe Vigoda. 1921-2016

VO: Ladies and gentlemen, the late Abe Vigoda.

ABE: Okay, so it finally happened. I’m really dead. We all have to go sometime. I just want you to know that my passing had nothing to do with Health Product. Now there will be some of you that will see this message as being tasteless. In that case I would suggest you try the chocolate, kiwi or the mango strawberry. Your taste buds won’t know what hit them.

CUT TO PRODUCT

VO: Health Product. It works.

“ABE VIGODA/LETTERS”

:30

SUPER: Abe Vigoda. 1921-2016

VO: Ladies and gentlemen, the late Abe Vigoda.

ABE: Well it was just a matter of time before Health Product started getting angry letters. Here’s one.

READS LETTER

ABE: Dear Health Product. How dare you use that poor deceased Abe Vigoda to sell your product. Your tactics have hit a new low. Signed, Barbara Hamilton. Well Barbara, don’t be angry with Health Product. I am doing this of my own free will. It’s not like they’re holding a gun to my head. It’s way too late for that.

CUT TO PRODUCT

VO: Health Product. It works.

“ABE VIGODA/FINAL THOUGHT”

:30

SUPER: Abe Vigoda. 1921-2016

VO: Ladies and gentlemen, the late Abe Vigoda.

ABE: Hello. The past couple of weeks have been very hectic. What with the controversy of these Health Product commercials and the funeral arrangements, I haven’t had time to breathe. So before I go I would like to leave you with one final thought…

DIRECTOR: Cut! Okay, we’re breaking for lunch!

ABE: Lunch? What? But I…

DIRECTOR: Sorry union rules.

CUT TO PRODUCT

VO: Health Product. It works.

So there you have it. We didn’t win the “Health Product” account, but if we had, I think the great Abe Vigoda would have loved these spots, even if it meant waiting another nine years for them to run.

By the way, that hard drive is chock full of other great ideas that have never been made. Would be really easy to change the client name like I did with “Health Product.” Just call The Martin Agency and tell them you want that old quirky writer with all the great ideas that no one ever buys, and the agency lawyer on your account.

Posted By: Bob Meagher

Ad Age's Campaign of the Year

January 25, 2016

Thrilled to share that Advertising Age has created a new accolade to their 2016 A-List.

Campaign of the Year: GEICO, 'Unskippable'

Continue to Advertising Age.

Posted By: The Martin Agency