Martin London Hires 4Creative's Browne

April 21, 2016

Olivia Browne, the group business director at 4Creative, is to join The Martin Agency as the first managing director of Martin London.

She will report to Matt Williams, the chief executive of Martin, and will start her new role in the summer.
Browne will work alongside Daniel Fisher, the executive creative director who joined Martin London last year from Adam & Eve/DDB.

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Posted By: The Martin Agency

COO Beth Rilee-Kelley Named President

April 05, 2016

COO Beth Rilee-Kelley Named

President of The Martin Agency

Richmond, Virginia – April 5, 2016 – The Martin Agency announced today that Beth Rilee-Kelley, chief operating officer, has been named president and will retain her COO duties and title. Rilee-Kelley is a 33-year veteran of the company. As president, she will report to CEO Matt Williams and take on an expanded role partnering with clients and participating in the agency’s business development initiatives.

“If I had to pick one person who personifies The Martin Agency when we are at our best, it would be Beth,” said Williams. “She has been a strong leader and a tireless mentor both in our company, with our clients, and in our industry. She is smart, witty, decisive and kind. I know she will excel as our new president.”

Beth is one of three managing partners that lead the company’s governing body, the executive committee, along with Williams and Joe Alexander, the company’s chief creative officer. Combined, the three have 83 years of tenure at The Martin Agency.

“The last president of the agency was the late Mike Hughes. It’s fitting that Beth is his successor,” said Alexander. “Like Mike, Beth is an intuitive leader, an incredible listener, and a great partner to our clients and our employees. We are lucky to have her. And I’m lucky to call her my partner and even better, my friend.”

Rilee-Kelley joined the agency in 1983 as an account executive on the Barnett Bank of Florida account and was responsible for opening and managing the agency’s first satellite office in Jacksonville, Florida. She moved to Martin's Richmond headquarters in 1986 and managed the Kings Dominion and Virginia Tourism accounts. During her time in account management, she also worked on Healthtex, Kindercare, Men’s Health Magazine and Remy Martin. In 1997, she took on the role of director of creative services and was responsible for the management of the creative department.

She was named partner in 2005 and went on to become chief operating officer in 2011.

“I’m so honored to be named the president of The Martin Agency,” said Rilee-Kelley. “The feeling I have right now is pretty similar to how I felt 33 years ago. I had finally landed a junior account executive position here. I was the 60th employee on the payroll and was thrilled. And now, to be president of a company you love, working with people you love, does it get any better than this?”

Rilee-Kelley has been a panelist at the 3% Conference and a speaker for the Digiday Agency Summit, American Advertising Federation and the Advertising Educational Foundation. She also serves on the 4A’s Finance Committee, Virginia Film Festival Advisory Board and, in January, was named chairperson of the advisory board for Virginia Commonwealth University’s Robertson School of Media and Culture. In 2013, she was named to the Executive Women in Business list by Style Weekly.

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Posted By: The Martin Agency

GEICO's Tiny-Armed Alligator

March 31, 2016

Geico's Latest Crazy Talking Animal Is a Shady Alligator With Tiny Arms

Gabriel Betlrone | Adweek | March 31, 2016

It turns out there are advantages to being an alligator, like dodging the check when eating out with friends because your arms are just too short to reach it.

That's the premise of the latest gag in Geico's charmingly ridiculous "It's What You Do" campaign. In the 30-second ad, a talking reptile in human clothing does a poor job of pretending to want to pick up the tab—and inevitably failing—after going for Chinese with some coworkers. (They seem used to it.)

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Posted By: The Martin Agency

Three Years In, One CEO's Lessons

March 22, 2016

Campaign Magazine features some insights from Matt Williams' corner office after three years as agency CEO.

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Posted By: The Martin Agency

Creative Q&A With John Adams

March 18, 2016

On John Adams’ desk is a drawing he made of five symbols that he says sum up his job description over 41 years at The Martin Agency.

The first symbol, an arrow, signifies growth and business development. Below that is a light bulb, for the ideas side of the business. In the middle is a heart, representing community. Next is a chain link, for the agency’s client relationships, and, finally, a tree, representing abundance – in financial management and otherwise, he said.

Adams, who officially retired Tuesday as The Martin Agency’s chairman, said those symbols have guided his goals for Martin over the four decades he’s been a part of the company. In that time, the agency, which recently celebrated its 50th year, received awards and acclaim that culminated last year with its first Grand Prix in Film from the prestigious Cannes Lions festival in France, for an online pre-roll ad titled “Family” from insurance company Geico’s “Unskippable” campaign.

Adams said Martin has also been a leader on the business side of things, developing “a tight discipline” on financials that has resulted in earnings over the past 20 years that he described as superior in the industry.

In recognition of his contributions, the agency recently named its Shockoe Slip headquarters for Adams, whose name is now displayed on its red-brick façade.

Richmond BizSense sat down with Adams the day before his retirement to discuss what he has learned, his approach to balancing business and creativity, and why the Geico Gecko remains one of his favorite campaigns. Click here to continue reading the edited transcript.

Posted By: The Martin Agency