The Design 100: 2015 [app] design awards USA: GEICO / The Martin Agency | Best Expanded Service or Application
Insurance. Everybody needs it. But nobody wants to deal with it.
This called for an app that could help people help themselves in those mobile moments, while delivering the same functionality they've come to like on the website. So, we reinvented GEICO Mobile. An app that is both welcoming and beautiful, with a fresh visual and architecture foundation, original iconography and unique animations that feel natural. Helping people feel the ever-helpful delight of GEICO.
Insurance is something everybody needs but nobody wants to deal with. We reinvented GEICO Mobile as a tool that helps people help themselves—reducing calls to GEICO agents. This meant reworking the app into something people would want to use.
We created an entirely new GEICO digital identity. This included rethinking and redesigning the user experience to be simple and inviting. It began with the visual foundation, making iconography, colors and animations that feel natural and welcoming. After extensive testing we rethought and redesigned what the app does so can predict what you need before you even ask. Common sense stuff that’s uncommon in the insurance world. In the end, we made GEICO Mobile into a likeable tool that people can use to solve problems for themselves. No GEICO agent necessary.
With a personalized experience, we went beyond pretty typefaces by simplifying what the app does and filled it to the brim with practicality:
Late for a payment?
GEICO Mobile will gently remind you. And you can pay from wherever you are with just a swipe.
In search of some cheap fuel?
Save money at the pump by using our real-time gas price locator.
Want to start a claim at the scene?
The Accident Checklist helps you out on the scene. And you can start the claim process when it is the most convenient for you.
Have a flat tire?
You can get Emergency Roadside Assistance right through the app. GPS lets help know right where you are. Automagically. You’re back on the road with a few taps of your finger.
Need your ID Card…fast?
You can conjure up your GEICO ID Cards with the tap of a finger. Happily ending frantic glove box searches.
Launching our app was a celebration, indeed. With a huge improvement to our best-in-class customer service offering, a proper release was in order.
From leveraging the voices of our current customer service representatives and GEICO Field Representatives, to launching traditional marketing and email campaigns, we made sure to get the word out about GEICO Mobile.
And of course, supporting our product with constant feature enhancements, we strive to surpass the needs of our policyholders at every step.
Oh, and some other folks have had some nice things to say, too.
GEICO Mobile was chosen as Best Insurance App by Forrester Research.
GEICO Mobile was chosen as the #1 Insurance Mobile App & Site by Keynote’s 2015 Mobile Insurance Scorecard,
GEICO Mobile has a high customer rating (as of March 2nd): Apple App Store - 4.69 / Google Play - 4.59
Protecting the privacy of our users is very important to us. Policyholders have trusted us with their insurance needs for over 75 years, and we take our obligation to safeguard and secure their personal information very seriously.
- We obtain personal information from users directly, from transactions with us, and from third parties such as state motor vehicle departments.
- We do not collect personally-identifying information from users when they visit our Web site or online services unless they affirmatively provide it to us.
- We do not allow third parties to collect personally-identifying information from our users' computer or mobile device when they visit our Web site or use our online services.
- We will not sell their information to third parties.
- Any third parties who perform services for us are required to safeguard any customer information and may only use it in connection with performing those services.
- We extensively secure and limit access to our users' information.
- We protect information about potential, current, and former policyholders.
VP IT: Steve Smith
Director Mobile: Pete Meoli
Manager Mobile: Eran Rosenberg
Manager Mobile: Lwin Moe
Manager Digital Experience: Derek Switzer
Lead Digital Experience: Carolyn Tran
Designer: Kait Hines
The Martin Agency:
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Basset
VP/Group Creative Director: Wade Alger
VP/Creative Director: Jordi Martinez
Associate Creative Director: Lionel Bui
Associate Director, Design: Josh Corliss
Associate Designer: Rozella Jacobsen
Associate Designer: Lauren Erickson
Copywriter: Dave Ashton
VP/ Director of Digital Production: Darren Himebrook
Digital Producer: Charlie Humphries
Strategic Planner: Monisha Tripathi
UX Designer: Josh Markowitz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Senior Project Manager: Jason Ray
Business Affairs Supervisor: Karen Taylor
Senior Integrated Production Business Manager: Amy Trenz
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