PAPA JOHNS / Better Get You Some
Driving reappraisal through cultural currency. Explore >
TOMCAT / Not Recommended By Mice
An influencer campaign where we kill off our influencer.
ICYHOT / Comeback Cavalry
A tiny army of ice-and-heat warriors ready to take down your pain in seconds, led of course by Shaq.
CARMAX / Never Settle
…for anything less in their own lives, whether that’s on the lot or on the court.
OREO / Twist On It
“Twist on It” introduces a playful reality where the twist of an OREO cookie has been responsible for every decision to date—from the dawn of time to the transformation of modern reality TV—and may even decide the future. Premiered during The Big Game - 2023. Read story from USA Today >
Unisom / Sleeping Beauties
A designer collaboration bringing the magic of sleep to The Met Gala. Explore >
CARMAX / Beetlemax
Branded Entertainment the way it should be
TIAA / Paper Right
54% of Black Americans lack adequate savings for retirement. So, TIAA teamed up with hip-hop legends and emerging stars to drop a single that not only changes the conversation about wealth, but is a mechanism to drive change. Every stream helps fund First Generation Investors, a nonprofit that teaches underserved students how to invest.
UScellular / Ironic
Challenging a competitive category with the power of purpose
OREO / Space Dunk
Designing every cosmic crumb
NÜTRL / Umlaut with Chloe Fineman
NÜTRL is the #2 spirits based seltzer on the market, and it’s no wonder - it’s the seltzer for great taste. For NÜTRL’s first national campaign, we teamed up with Saturday Night Live’s Chloe Fineman to introduce the brand’s very own seltzer sommelier. She’s here to show NÜTRL’s intentional by design made with vodka, seltzer and real juice.
BUD LIGHT / Easy to Sunday
'Easy to Sunday' tackles NFL fandom with humor and heart, celebrating everything from face-painted dedication to Peyton Manning suiting up with a Bud Light in hand. As the Official Beer Sponsor of the NFL, Bud Light cheers on the fans who go all-in every Sunday — because game day isn’t just a tradition, it’s a full-contact sport.
GEICO / Leo
The GEICO Gecko loves to help out — and he’s been at it for over 20 years. So when we heard about Netflix’s new feature, Leo, we knew Gecko would be the perfect on-set consultant to help his animated friend achieve silver screen fame. The film became Netflix’s biggest animated debut ever.
MONOPOLY / All is Fair
By unleashing the delicious villainy at the heart of the game with our “All Is Fair in Monopoly” campaign, we showcased the wild transformations players undergo in a playful world of opulence. This bold approach captivated audiences and empowered Hasbro to animate their IP in unprecedented ways.
HANES / The Invention of Comfort
Comfort didn’t just fall from the sky. Back in 1901, Hanes invented it. Stitch by stitch, row by row.
MIRACLE-GRO / #GrowYourOwn
Encourage followers in the growth-audience to use MiracleGro’s new portfolio of organic products
AXE / The Mistaverse
Fortnite added a new item that looked suspiciously similar to a can of AXE — so we made it ours. Then blew it up into its own creative map for gamers, partnering with world Fortnite champ Bugha.
UPS / The Bodega
We united two unstoppable brands — UPS and Awake NY — to support the next generation of Latinx fashion designers and entrepreneurs by creating an authentic, one-of-a-kind fashion bodega in New York City.
TIAA / The Dre$$
Women retire with less. Throughout their careers, women receive roughly 83 cents on the dollar compared to men, causing them to retire with 30% less income. TIAA and Fe Noel set out to change that.
BUSCH / Voice of the Mountains
We put a spin on a timeless classic, but this time, we called up Kenny G to serenade us all the way to smooth, mountain bliss. In select markets, a shortened version played during the big game. Cold, smooth and sax-sational — soprano, of course.
AXE / The AXE Effect
When you smell irresistible, anything can happen.
#6 Adweek Ad of the Year 2021