Hershey’s sweetens the Winter Olympics with a new take on winning

Written By AD AGE

Hershey’s says the biggest prizes at Milano Cortina will be smiles.

Hershey’s new campaign for the 2026 Olympic and Paralympic Winter Games sees success beyond not just in medals but in everyday moments of joy. The effort centers on a creative platform from The Martin Agency built around the idea that happiness matters as much off the podium as on it.

Read the full article >
AD AGE

In-story content may be owned and published by Ad Age.

https://adage.com/
Next

YMCA marks 175 years with playful ads about the power of shared spaces