YMCA marks 175 years with playful ads about the power of shared spaces

The YMCA of the USA is marking its 175th year in the country with a national campaign that puts community connection front and center. Developed with The Martin Agency, the effort leans into a playful idea: the Y is a place where people who might never cross paths anywhere else wind up sharing time, space and purpose. The work anchors the anniversary by spotlighting the everyday mix of personalities who give the organization its character.