A Grumpy Tree Ornament Reconnects With Wonder in Oreo's Holiday Spot

Written By THE MARTIN AGENCY

Editor's Pick, Creativity, By Alexandra Jardine

Oreo continues its Wonderfilled campaign through The Martin Agency with a cute, and funny, holiday spot featuring a decidedly jaded tree decoration. As the cross-looking elf lies around waiting to be put on the tree, his fellow ornaments whimiscally "wonder what's inside the holidays," but he's grumpy, asking "why's December always dark" and "what's in all those presents anyways?" However, it takes an Oreo cookie to bring the magic of Christmas back and get his holiday spirit started. Grinches, take note.

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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