London ECD Daniel Fisher's Tips for Cannes
Martin Agency's Daniel Fisher: My Top Tips for Cannes
Daniel Fisher is ECD of The Martin Agency in London. Fisher was formerly deputy ECD at adam&eveDDB where he worked on, among others, John Lewis’ ‘Monty the Penguin’ and its big 2014 Cannes award winner Harvey Nichols’ ‘Sorry I Spent it On Myself.’
Prior to adam&eve he worked at CHI&Partners, Leo Burnett and WCRS, acquiring a groaning shelf of awards in the process.
Like most people in the industry, I have a long standing love-hate relationship with Cannes. But for all the bad things people like to say about it, for me it has one giant redeeming quality that allows you to forget all the excess and the bluster and the sight of sunburnt middle aged ad execs going for the Grand Prix on the steps of the Palais. And that is that it celebrates what we do – creativity – in a way that no other awards show can come close to.
So what are my picks for this year?