Ritz crackers is debuting new creative for its “Life’s Rich” campaign, starting with a TV spot that will begin airing tonight, Lauren Sella, director, NA Ritz equity, tells Marketing Daily.
“Life’s Rich,” from The Martin Agency, was Ritz’s first new campaign in eight years when it launched in April 2015.
About The Martin Agency
We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.
Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com
