Richmond Times-Dispatch Gets to Know Joshua Poteat

Getting To Know: Joshua Poteat

Title: copy editor/proofreader/occasional copywriter at The Martin Agency; poet/pug wrangler at home (won Library of Virginia’s 2015 Carole Weinstein Prize in Poetry, which includes a $10,000 award)

Born: Hampstead, N.C.

Education: University of North Carolina at Wilmington, bachelor of fine arts, 1994; Virginia Commonwealth University, master of fine arts, 1997

Career: Response Marketing Group/Brann RMG, 1999-2001; Aquent/Capital One, 2002-07; The Martin Agency, 2007-present. (poetry-writer career, 2004-present, including visiting writer at VCU, 2009-10; Donaldson Writer in Residence at the College of William and Mary, 2011-12; most recent publication “The Regret Histories,” 2015

In which part of town do you live:Church Hill

Best business decision: “Becoming a poet. It taught me to value language beyond monetary worth. That is, if being a poet can even be considered a business decision.”

Worst business decision: “Becoming a poet. Since poetry cannot be commodified, there is very little money involved.”

Mistake you learned the most from: “I always think of James Joyce when someone asks me about mistakes: ‘Mistakes are the portals of discovery.’ “

What is the biggest challenge/opportunity in the next two to five years:“Attempt to finish my fourth book and not screw up anything at work.”

First job after college: “Worked as an adjunct writing instructor at VCU and Virginia Union University. Couldn’t afford to live on such a salary, so I tricked my way into a proofreading job at TS Publications, a company that produced several magazines, one of them being Beans!, a Beanie Baby-themed magazine. Not one of my proudest moments.”

If you had to do it all over again, what would you do differently: “Not let depression/anxiety control my life as much as it has.”

Author who inspired you the most: “The poet Larry Levis. His meditative narratives, so full of depth and clarity of vision, fused the landscape with the self. For me, there is no one finer.”

Favorite/least favorite subject in school: Least favorite: math. “I stopped understanding math when the alphabet decided to get involved.”

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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