Walmart "Boyfriend" Voted Drum US Ad of the Week

Written By THE MARTIN AGENCY

Comedian and singer Craig Robinson surprises a Walmart shopper with a piano tune and some shopping advice in one of the company’s holiday commercials.

The 15-second ad, which has been voted by Holiday Creative Work readers as Ad of the Week, sees Robinson replacing the lyrics of ‘Have Yourself a Merry Little Christmas’ when he sees a woman browsing through a clothing rack at Walmart.

“Have yourself a merry little wish list, your boyfriend can’t read your mind,” he sings. The ad encourages viewers to download Walmart’s app so they can share what they want for Christmas this year on Facebook or over email.

Created by The Martin Agency, the video is one of many the brand is rolling out this holiday seasoning starring Robinson.

Continue to The Drum.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

Previous

Richmond Times-Dispatch Gets to Know Joshua Poteat
Next

Why Trusted Collaboration and Agile Teams Ensure Business Success