Tic Tac's #LittleFortunes on The Drum
Tic Tac embraces 'Go Little' philosophy with small, personalized marketing stunts
By Minda Smiley | May 13, 2016
Last year, Tic Tac began working with the Martin Agency to figure out a new brand strategy and message that would help the iconic mint brand resonate with millennials.
The result is a campaign called ‘Go Little’ that Tic Tac unveiled last fall in an effort to position the brand as one that finds joy in the little things in life — proving that bigger isn’t always better. As part of the ongoing campaign effort, which includes a number of quirky 15-second TV spots, the brand is also making a push on social to engage with its fans in small but meaningful ways.
Earlier this week, the brand hosted a two-hour event on Facebook called ‘Little Fortunes’ where it asked fans to post photos of some Tic Tacs in the palms of their hands. A ‘Fortune Teller’ then looked at each palm to determine what the positioning and color of the Tic Tacs said about that person’s future along with a small illustration.
