"Unskippable" Wins Shots Online Film of the Year

Written By THE MARTIN AGENCY

shots Awards Winners 2015: The Work

Published on 6th November 2015

GEICO's "Unskippable" work took home the Gold in Online Film of the Year at last night's Shots Awards ceremony in London. Winners were initially nominated by the shots editorial team before going on to be judged by a professional panel of industry experts from the global advertising community.

The Online Film of the Year category was judged by a panel of six: Murray Butler (Framestore New York), Falk Florian Eumann (Caviar Digital), Ben Liam Jones (Mustard London), PJ Pereira (Pereira & O'Dell San Francisco), Rob Pierre (Jellyfish Agency London), and Nick Turner (Razorfish).

The Silver Award went to Honda for their "The Other Side" work (W+K London), and Bronze to Harvey Nichols for "Freebies" (adam&eveDDB London).

Judge Rob Pierre commented on the innovative execution of the GEICO pre-roll -- "Great, humorous video. I felt compelled to watch it to the end. Overcomes the challenge related to skip-able ads brilliantly."

We couldn't agree more.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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